To meet the needs of the growing outdoor industry, RV resorts and campgrounds have to adjust. And no one knows that better than Larry Wassam. On Friday, March 19, we discussed what customers’ expectations are in several areas: hookups, amenities, pricing and non-RV rental accommodations.
Larry Wassam is the president of Wassam Sales & Marketing Company. He has been in the RV campground and resort business for the past 15 years serving in various roles for one of the nation’s largest publicly traded campground systems. In late 2019 he started his own consulting company helping clients greenfield new resorts and market recently purchased properties.
Watch the full video below:
Event sponsored by Truck System Technologies
