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The Camping Comeback with CEO Toby O’Rourke
October 9 @ 12:00 pm - 1:00 pm EDT
CEO Toby O’Rourke
Join us on Friday, October 9 for an intimate conversation with Toby O’Rourke, one of the RV industry’s leading women. Toby is the President and CEO of Kampgrounds of America (KOA) and she will share with us the incredible story of the Camping Comeback and results from the special fall edition of KOA’s North American Camping Report.
“While it’s great to see a strong rebound of camping and the effect that has on the broader outdoor hospitality industry, it’s this summer’s high level of interest among new campers and the re-engagement of past campers that really excites me,” said Toby. “Of the new campers that joined the fold in 2020, many have indicated they will continue camping in the future, which really drives home that camping and time spent in the outdoors can have such a positive impact on people’s lives, pandemic or not.”
Toby is an incredible speaker with tremendous insight into camping trends and data. Participants in Friday’s Coffee, Lunch, and Learn will come away from the event with a greater understanding of what campers are saying and what they want to see from the RV industry.